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Singaporean.
I Design for Humans, although it would be interesting to be ChatGPT for a day.

Designing End-to-End Mobile Experience
Problem:
Existing web solution was non-personalised and dissociated from popular e-commerce strategies. Observed common pain points amongst users repeatedly.
Solution:
Create personalised hopping solution targeting critical Users' needs and brand loyalty levels.

Re-Design Homepage Layout & Content
Problem:
Non-engaging and non-interactive homepage.
Resources provided were limited and insufficient.
Solution:
Provided useful resources via competitive analysis and design to ensure needs of Users were met. Homepage re-designed for better, clearer presentation to enhance User experience.
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